Willa is a system focused designer with 5+ years of experience turning complex spaces and workflows into intuitive experiences.
Willa started in architecture, spending five years designing real-world spaces from start to finish. That hands-on experience with people, systems, and delivery fuels her approach to UX and product design.
Present
Willa is currently learning how to design and build AI products & services with MIT Professional Education.
In April 2025
She co-founded Ouse Studio to invent with cutting edge AI technologies to make a real difference in London.
Since 2024
She’s passionate about helping people adapt to emerging AI tools through the design of Choosing AI.
That same year, she earned the Google UX Design Professional Certificate.
Willa is a UK qualified architect.
Willa has 5 years of hands-on experience in work environment, where she collaborated closely with project managers, clients, stakeholders, engineers, and cross-disciplinary specialists to deliver complex, human-centred designs.
She focused on improving social value through creation of space. With AtkinsRéalis, she rethinks everyday commuting journeys such as London’s metro stations. With PLP Architecture, she shaped user experiences for China’s first AI scientist lab in Shanghai. With CCDI Group, she contributed to the winning of World Architectural Festival award.
A bit earlier
Her design of MetaPast won the 1st STELSI International Metaverse Competition turns into a digital asset of STELSI, art displayed in the 2023 Korean Architecture Festival.
She brought insights from mental health analytics into architecture, helping teams consider wellbeing right from the earliest design stages through a software plug-in.
During Covid
Willa developed a game during her master's degree in architecture.
Before 2021
Willa asks, researches, analyses and proposes.
All of the time